Monday, 20 April 2015

1.b. Case Study


Image result for app promoting instagram
INSTAGRAM - Case Study

Kevin Systrom & Mike Krieger created instagram just after midnight on october 6 , 2010


Instagram is a online mobile photo sharing & video sharing social networking service that allows you to capture images and videos , then share them with other followers and to other social networking services.

Also Instagram is a fun and enjoyable way to share your life with friends through a gallery of pictures, with many features such as filters to change the picture.


Instagram has good benefits such as free advertising , this is because you can showcase your products it gives you the opportunity to show off more what you have to offer. Also has the ability to improve communication and increase your fan base which could be good for business purposes.

For people that were born in the 1980 or 1990's the benefits for them is that instagram is the place

Advantages/Positive - You can share information with friends/family. This is brilliant because you may have distance friends and families that don't get a chance to see what you get up to.

- Its good for artistic ability by taking pictures at different, this is good because they may be many artists and they would have a chance to enhance there artistic ability .

Disadvantage/Negative - Some disadvantages of Instagram is that if you don't know how to use your privacy settings you could get people that can hack in your account or people that may spy or stalk on you.

( http://www.ibtimes.com/instagram-could-delete-10-million-accounts-it-cracks-down-spam-1749914 )

This is a downfall for the business because people that had many followers they would wake up and have hardly any followers, also many people would lose their account because instagram would have deleted it thinking its a spam page.


- Spending a lot of time on Instagram can take up your time in the day and waste time, also distract you from more important priorities, also cyber-bullying can come into effect.


Ethical Considerations - Some considerations of this app are that everyone is treated fairly, others like religion and racial terms . Also the behaviour & style  of content on the app shown.


 ( http://www.bbc.co.uk/news/technology-17658264 )

Facebook buys instagram for billions, this is a good investment because now they have more money to add more features .

 ( http://www.huffingtonpost.co.uk/2015/02/06/couples-who-fell-in-love-on-instagram_n_6629242.html )

This just goes to show as a positive because instagram is not only a place for pictures and videos, but you can always still find love and seek out for the person you've been waiting for.









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