Analysing Two Different Digital magazine

AARP

http://www.aarp.org/benefits-discounts/publications/

Navigation- The navigations of the magazine bring you towards many different things, it leads you to things such as subscription to the magazine, downloading other guides, and joining AARP or any other things linked with it. Also it has a lot to do with everyday living, which people would be interested in and want to know more about. Furthermore i think the navigations used on this magazine keep leading the reader to side links and ads that many people would be interested. Overall with the navigations it will always lead to money seen as the magazine is called real possibilities, this would always make a reader think there always possibilities to make extra money.

Animated Graphics- Theres a lot of animated graphics where you see images moving from one image to another and writing that is scrolling across the bottom of the page, also in the magazine when you click on to of the side links you can play games where the animated graphics ,are moving up and down left to right and a chart of players who have high scores or low scores.

Overall layout- The overall layout of the magazine is not too spaced out, its close and tight so that you do not have to look far for other information which a reader may be interested in, also the layout is basic and clear outlining each different section a reader may want to see. Also the images are all over the magazine so while you look and rad you have an image to look at that shows what is being read about. The overall layout at the bottom has choices where you can choose Experts,tools,community,newsstand,videos and blog where you can go into and find more information that wasn't on the main magazine.

Use of colour-The overall use of colour of the magazine is very bright and outstanding as it has big and bold colours such as red, yellow and black. Also because the background is white it makes everything else stand out so its more obvious to a reader were certain things are. Furthermore the use of colour is basic not too much or over powering, so this would make the reader more relaxed and calm.

FontTypes of interactivity- The font type of interactivity, there isn't much its very basic with some colour and some graphics but it doesn't stand out and catches the readers eye. Its more when your reading you will come across it and be surprised also the font type is simply and the regular size its meant to be, but the interactivity there isn't much .

Make Life

http://www.maclife.com/

Navigation - The navigations in mac life leads and draws you toward things that a reader would want and need also it makes the reader want to buy items, subscribe to other magazines, games, videos and many other things. Furthermore i think the navigations used on this magazine keep leading the reader to side links and ads that many people would be interested. Also one hyperlink will always lead to another hyperlink.

Animated Graphics - The animated graphics are very eye catching and interesting, it makes the reader more in tune and engaged with what their looking for or  trying to research. There's a lot of videos and tutorials that may help the reader understand what they are looking for better. Also if a reader needs help on how to find or install something there is a short tutorial video that you can watch and step by step learn how to do it .

Overall Layout - The overall layout is bright, eye catching, fun and effortless from this you can see the website layout is very spread out and outstanding so when the viewer is reading all the information its not all cluttered up. Furthermore there's a lot of side links that can lead you too videos, pictures and more information in detailed text.

Use of Colour - The overall use of colour of the magazine is very bright and outstanding as it has big and bold colours such as red, yellow and black. these colours attract an viewers eyes because when they are reading  they don't get bored there's always something that keep them wanting to read on . Also the use of colours keeps a viewer more active.

FontTypes of Interactivity - The font type of interactivity, there isn't much its very basic with some colour and some graphics but it doesn't stand out and catches the readers eye.