BrainStorm: Trainers Magazine

MKS ( MyKickS)
FootGame!00
Kickz
TrillKickz

The font will be from the site da font, also the colour scheme will be blue,black,white. the shape of it will be determined to what i choose and the layout will be big and bold and at the top.

The font of the whole magazine will be the same font in many parts some may be different , if the are headers or small titles, the design will be spaced out so information is easy to find without having to do a lot of reading, and loads of images for the reader so they are constantly entertained.

This will be my main page background, the colour blue is very deep so it will keep a reader more in tune with what they are reading. The title is main brand name and also the main colour scheme will work with my main image.
There will be adverts that catches the readers attention.

Some images that are going to be used will be focused on famous celebs so it makes the magazine look more eye catching, also i will put the barcode and price on it so that the reader would be more engaged and interested if they know the would be paying a good price for what resources and information they are getting. 

Text articles from websites that have quotes that are written down word for word by celebs and their views and opinion.  http://www.brainyquote.com/quotes/authors/j/jayz.html



Mock up flash banner is going to be made as a practice one so i could see how it would look on the magazine.

http://www.joomag.com/magazine/kickzup/0287306001420451795

WHAT IS A FLASH BANNER?

 Flash banners are advertising banners that use flash to incorporate animation. smooth, transition, sounds and interactive tools to get a potential customer attention in order to better inform and interact with them.

http://www.gwwebdesign.com/info.html

Adobe Digital Publishing Suite

What is workflow DPS? 

Adobe InDesign is the central component of the workflow. Also design teams create layouts and add interactivity. Adobe InDesign is a software we're you can create layouts and add metadata and also publish.


Stage one: Digital publishing suite you have to install the lastest version of DPS, thats from installation links to it on desktops and installing adobe content viewer on other devices if needed. 

Stage Two: Create indesign documents as the base layout for the digital content. also you create articles based on HTML, this will also include everything being assembled together before it being shown.

Stage Three: Add interactive features to the design so that its more engaging and interesting to a reader of the magazine, this could include sliding from left to right o going up and down even zoom in and out.

Stage Four: This is were you can finally get into creating your magazine with all the edits and features given to you.

Stage 5: Now you can preview your articles, this is were you can try out your final design you have done by tapping or swiping .

Stage 6: Using Folio Producer to put the finishing touches on the folio and publish it. also use an app builder to create a custom viewer app to give to apple-store.

 Stage 7: Fianlly after all the other steps you ca use folio and make a Dashborad to track users data.

Produce two case studies on digital magazine publishers
MacLife & NationalGeographic

• What magazines, both print and digital do they publish?
• Mac-life & national geographic both digital magazines and they publish a strong in-site in both their business, mac-life publishes how much an apple product can make your lifestyle and your attitude towards doing things different. also shows you each and every information about apps, downloads, etc. Furthermore they help publish other business and company on their site and also promote many different advertisements to do with games,books,videos,reviews,galleries and many other things. I can also say they promote new products by publishing it with deals readers want and need and content that would attract readers.
• On the other hand NationalGeographic do something similar but more organised and professional i say this because they publish information for readers who are more into exciting and interesting content to do  with the worlds wild-life and environment . Also the publish stuff for other website subscribers and they have many side hyperlinks to do with videos,photography,animals,travel etc. I can also say they publish other magazines on their site to boost other magazines & national geographic has published almost every platform making it easy for the readers.
• What other creative work do they create? apps, branding etc?
• Mac-life have been already creating creative features for their company, i can back this up by saying if you go on the magazine you see all the apps they have created with apple and apple products. The branding for mac life is well known with the apple logo. Also there branding deals with offers whats hot and whats not other products the have out that are better than other companies devices , basically the magazine tells you how not just to upgrade your devices but to upgrade your lifestyle hens then name "Mac-life".
• National Geographic have apps for readers that can keep up with the website so they can keep updated and on track with any information they missed out on , also their branding is very well branched all across the world by apps,books,internet, and TV.
• What is their approach to publishing?
• Mac-life's approach to publishing is through putting up products of apple items in the magazine and letting the reader know how they can get a hold of it , also publishing separate sections about an item if more than one person find fix something there tutorials in how to do step by step. I would say there approach to publishing is very strong in terms of them branching out to many other countries,companies and other small time businesses.
• where as national geographic approach to publishing is very powerful as you can see by the name 'national' it crosses many counties towns and cities spreading their information, their approach to it is very outgoing an detailed .

• "Award-winning MAC LIFE was launched in 1996 as the ultimate hands-on guide"

• Have they won any awards?
• "National Geographic magazine is, perhaps, the world’s most renowned source of stunning photography, captivating infographics and original illustrations. "
• They have won such awards like National Magazine Awards for best tablet edition and best multimedia feature on Thursday. And also they have a national magazine awards, this would show their readers that many people support national geographic and what they do, so it would attract more readers because they would trust the word of other readers.
• They we're also finalist for general excellence, photography, website, multimedia, and tablet magazine. .
• It is the only magazine for Mac enthusiasts and professionals, offering its readers a complete multimedia experience.
• They haven't got many awards but they have achieved many prizes and outstanding ovation.  

• How would you summarise them? (you are looking at the business side of publishing here)
• In this final statement i would summarise mac & national geographic as very well step up businesses because they both branch out not only as a magazine but as individual companies that publish information that readers want . Also they both save money because they never have to print out but just upload text,images and sources for readers. Furthermore mac-life way of business when it comes to publishing is that they put their products and items on the magazine so when a reader see something they would be interested and want they out more willing to buy the item, because the magazine gives such good content in detail they can trust.

Analysing Two Different Digital magazine

AARP

http://www.aarp.org/benefits-discounts/publications/

Navigation- The navigations of the magazine bring you towards many different things, it leads you to things such as subscription to the magazine, downloading other guides, and joining AARP or any other things linked with it. Also it has a lot to do with everyday living, which people would be interested in and want to know more about. Furthermore i think the navigations used on this magazine keep leading the reader to side links and ads that many people would be interested. Overall with the navigations it will always lead to money seen as the magazine is called real possibilities, this would always make a reader think there always possibilities to make extra money.

Animated Graphics- Theres a lot of animated graphics where you see images moving from one image to another and writing that is scrolling across the bottom of the page, also in the magazine when you click on to of the side links you can play games where the animated graphics ,are moving up and down left to right and a chart of players who have high scores or low scores.

Overall layout- The overall layout of the magazine is not too spaced out, its close and tight so that you do not have to look far for other information which a reader may be interested in, also the layout is basic and clear outlining each different section a reader may want to see. Also the images are all over the magazine so while you look and rad you have an image to look at that shows what is being read about. The overall layout at the bottom has choices where you can choose Experts,tools,community,newsstand,videos and blog where you can go into and find more information that wasn't on the main magazine.

Use of colour-The overall use of colour of the magazine is very bright and outstanding as it has big and bold colours such as red, yellow and black. Also because the background is white it makes everything else stand out so its more obvious to a reader were certain things are. Furthermore the use of colour is basic not too much or over powering, so this would make the reader more relaxed and calm.

FontTypes of interactivity- The font type of interactivity, there isn't much its very basic with some colour and some graphics but it doesn't stand out and catches the readers eye. Its more when your reading you will come across it and be surprised also the font type is simply and the regular size its meant to be, but the interactivity there isn't much .

Make Life

http://www.maclife.com/

Navigation - The navigations in mac life leads and draws you toward things that a reader would want and need also it makes the reader want to buy items, subscribe to other magazines, games, videos and many other things. Furthermore i think the navigations used on this magazine keep leading the reader to side links and ads that many people would be interested. Also one hyperlink will always lead to another hyperlink.

Animated Graphics - The animated graphics are very eye catching and interesting, it makes the reader more in tune and engaged with what their looking for or  trying to research. There's a lot of videos and tutorials that may help the reader understand what they are looking for better. Also if a reader needs help on how to find or install something there is a short tutorial video that you can watch and step by step learn how to do it .

Overall Layout - The overall layout is bright, eye catching, fun and effortless from this you can see the website layout is very spread out and outstanding so when the viewer is reading all the information its not all cluttered up. Furthermore there's a lot of side links that can lead you too videos, pictures and more information in detailed text.

Use of Colour - The overall use of colour of the magazine is very bright and outstanding as it has big and bold colours such as red, yellow and black. these colours attract an viewers eyes because when they are reading  they don't get bored there's always something that keep them wanting to read on . Also the use of colours keeps a viewer more active.

FontTypes of Interactivity - The font type of interactivity, there isn't much its very basic with some colour and some graphics but it doesn't stand out and catches the readers eye.